Speech acts in contemporary advertising.pdf

Speech acts in contemporary advertising

Miroslav Hoffmann

Advertising is one of the most important discourse genres of modern communication. There are various types of linguistic and non-linguistic means. The aim of advertising is to influence our perception of the world and thus our value system. In the theoretical part of this book I will deal with advertising discourse and its problems. I will discuss a variety of communication methods and linguistic means that can be found in advertising. Further I will discuss the issue of gender problems. In the practical part I will deal with analyses of speech acts. The bases of this research are print advertisements that appeared in contemporary British and American magazines. There will be a specific focus on the target groups in terms of their gender, frequency of occurrence and product focus.

English Grammar. Why is grammar important? As Jasper Fforde put it, "Ill-fitting grammar are like ill-fitting shoes. You can get used to it for a bit, but then one …

4.68 MB DATEIGRÖSSE
3659460141 ISBN
Englisch SPRACHE
Speech acts in contemporary advertising.pdf

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