Going Viral.pdf

Going Viral

Karine Nahon

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.

So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

dict.cc Wörterbuch :: to go viral :: Englisch-Deutsch ...

1.69 MB DATEIGRÖSSE
0745671292 ISBN
Englisch SPRACHE
Going Viral.pdf

Technik

PC und Mac

Lesen Sie das eBook direkt nach dem Herunterladen über "Jetzt lesen" im Browser, oder mit der kostenlosen Lesesoftware Adobe Digital Editions.

iOS & Android

Für Tablets und Smartphones: Unsere Gratis tolino Lese-App

Andere eBook Reader

Laden Sie das eBook direkt auf dem Reader im Hugendubel.de-Shop herunter oder übertragen Sie es mit der kostenlosen Software Sony READER FOR PC/Mac oder Adobe Digital Editions.

Reader

Öffnen Sie das eBook nach der automatischen Synchronisation auf dem Reader oder übertragen Sie es manuell auf Ihr tolino Gerät mit der kostenlosen Software Adobe Digital Editions.

Aktuelle Bewertungen

avatar
Sofia Voigt

11 Mar 2020 ... Public service announcements from Vietnam, Thailand, elsewhere in Asia spread awareness, go viral on social media.

avatar
Matteo Müller

The Math of Going Viral - ShareProgress And how do you make something go viral, anyway? Definitely went viral. Photo credit: Psy – Gangnam Style. For a word that gets thrown around so often, there seem to be more questions about the idea of “going viral” than there are answers. We want to clear some of that up in this blog post. First off: What does it mean to “go viral”?

avatar
Noel Schulze

We talk to Greater Minds about the incredibly successful viral videos they made with Biteable that have now generated well over 100 million views.

avatar
Jason Lehmann

Girls Going Viral. 102K likes. Pranks, short films, and social experiments performed only by girls Viral - Latest news updates, pictures, video, …

avatar
Jessica Kohmann

Going viral - thenews.com.pk Going viral . Editorial . March 18, 2020 . Listen The federal government, which concedes it is desperately short of funds to cope with the outbreak of the Covid-19 virus which has now infected at